News: 2016

PhilaU Graphic Design End of Fall 2016 Semester Reviews and Nexus Learning

A tradition that we have here in the PhilaU Graphic Design Communication program is to have end of semester “All-Class Reviews.” That is, we gather the students by “cohort” (all Sophomores, all Juniors, etc.) to see what they have been up to, and after being in the program just one semester students know and understand this tradition. It is a time to come together as a larger class (not just a few sections), to be with friends, peers and colleagues; and it is a great way for the overall faculty to conduct assessment of what is happening in the program. To take a pulse of the program if you will. And if this past Fall 2016 semester is any indication, the work coming out of the program at this moment is very strong!


PhilaU Day of Giving 2017 Industry-Sponsored Project

As a part of the Design 5 Introduction to Branding and Identity course during the Fall 2016 semester junior-year students were tasked to work on the branding and identity of the 2017 PhilaU Day of Giving. This annual philanthropic event engages all members of the PhilaU community—current students, faculty and staff, alumni—to gather, energize and mobilize to raise funds for scholarships and other activities at the University. Students were asked to design a cohesive, creative approach to raise awareness about the event.


AIGA PhilaU Student Group Field Trip to Lead Graffiti Letterpress Shop

Some student members of the AIGA PhilaU student group recently took a field trip to Newark, Delaware to get their hands dirty at Lead Graffiti, a fabulous letterpress facility. Students worked hands-on with wood type and letterpresses in a workshop led by Lead Graffiti owners, Ray Nichols and Jill Cypher. The workshop was created in honor of H.N Werkmen, and to learn about the history of typography and letterpress printing. The students had a great time for the afternoon stepping away from the computer and working with their hands with letterforms off-screen.



DiSanto Part of Design for Good Panel

Adjunct Professor, Rose DiSanto, has been invited to participate in Hi-Res Live’s December 8 podcast “Design for Good.” Host Ryan Starr will be facilitating a live recording of the podcast, talking about design for the greater good with designers who do work for non-profits, charities and community programs. Rose will be joined by other Philly designers Steve Linchuk of Agency M and Brian Jacobson and Cara Cox of J2. Details and tickets are available here.

Employer Panel Discussion Features PhilaU Graphic Design Alums

A recent panel discussion sponsored by Career Services held at PhilaU featured three PhilaU Graphic Design alums from the Archer Group of Wilmington, DE. Michael Mayton, Creative Director (PhilaU GDC, 2008), Giovanni Frias (PhilaU GDC, 2014), and Bruno Forcine (PhilaU GDC, 2015) participated in the panel discussion entitled “What Employers are Looking for in Portfolio.” The alums spoke to students about what employers look for in a successful portfolio and provided helpful tips to help students land their dream job.


Package Design Students Create Japanese Inspired Tea Projects

Students in Associate Professor Maribeth Kradel-Weitzel’s Package Design course visited the Shofusu Japanese House and Garden in Fairmount Park. This structure was originally constructed in Japan in 1953 using traditional techniques and materials. In 1958, the building moved to Philadelphia where it is surrounded by three different types of Japanese gardens. Students enjoyed a fascinating tour of the house. The trip concluded with a Japanese tea ceremony, during which the students whisked up and tasted matcha tea and learned about proper cultural etiquette.


PhilaU Graphic Design and CUSP Collaboration

Senior Graphic Design students enrolled in Systems Design Integration, are undertaking a large scale, industry-sponsored project. This Fall, we are excited to partner with the Philadelphia Climate & Urban Systems Partnership (CUSP).

The Climate & Urban Systems Partnership (CUSP) is a group of informal science educators, climate scientists, and learning scientists in four Northeast U.S. cities (Philadelphia, Pittsburgh, New York City, and Washington, DC.) who explore innovative ways to engage city residents in climate change issues. In Philadelphia, CUSP’s main role is civic engagement around climate change.


AIGA Philly Open Studio Tours

By Charlotte Rymar (PhilaU GDC, 2018)

AIGA Philly Open Studio Tours began recently, and three PhilaU Graphic Design juniors were lucky enough to visit DiD Agency’s newly built studio in downtown Philadelphia! DiD Agency is an independent healthcare advertising agency that takes pride in creating emotional relationships with the consumer using insight-driven, inspiring brand stories. The studio tour was a great insight into the “day in the life” of an ad agency, and tips and tricks for resume’s, portfolios, and going into the professional world. Some great take-aways: don’t be afraid to take chances; even something beautifully designed can fall flat if there’s no direction; and no matter what your career or job may be, it’s about being able to connect to people on a human level.


Walker’s Poster Wins Anfachen Award 2016

Walker’s WORK FAMILY LIFE poster exhibited on the streets in Hamburg, Germany.

Professor Walker’s studio Gold Collective was invited to submit to the Anfachen Award, an international poster competition under the theme “World of Women”:

The theme of this year fomenting Award in Hamburg is “World of Women” and is dedicated to strengthening and supporting women. Women fight for their rights, climb the corporate ladder … Women achieve a balance between education, entrepreneurship and volunteering. The women’s world, a world of contradictions, is to be shown on the posters: Loud and soft. Startling and profound. Striking and provocative.Questions and answers posing print.

Of the 200+  submissions, 25 poster were selected, printed, and exhibited on the streets of Hamburg, Germany. All 25 posters can be viewed here.


Visual Explanations for the Science Classroom

The final set of posters designed for the 8th grade physics classroom

Last year Reesha Grosso (GDC Alum) was preparing her 8th grader science classroom at Garnet Valley Middle school and noticed a lack of well designed engaging posters available for her walls.

“Each year students come to me having been exposed to a decade of sharply designed media, and I want my classroom to feel relevant to this new generation.” says Grosso.

After graduating from PhilaU about a decade ago, Grosso has since obtained a Master’s in science education from UPenn positioning her with a unique perspective of the STEAM (science, tech, engineering, art, math) education model with the ability to bridge science and art.

Grosso brought the problem to her old GDC program and it seemed to be the perfect partnership for the newly revived GD elective Issues in Information Design. Finding better ways to communicate and engage science concepts to young audiences is exactly the type of current topic that can be addressed through good information design.

Professor Walker and Grosso collaborated to come up with a format for the project that would actively involve both the Garnet Valley students and the PhilaU students. Focusing on the Physic topics Grosso covered with her students, groups of Garnet Valley students worked together